05th May 2021
What are cookies and how do they effect data protection?
Therefore, since cookies allow businesses to track, store, and share user behaviour, cookies are now the source of privacy concerns for consumers, and security and compliance risks for businesses.
Google to phase out cookies; vows to stop web tracking
The internet giant announced that it will slowly phase out third-party tracking cookies over the next two years and vowed that it would not be replacing them with something equally invasive. This despite the impact the change will have on Google’s lucrative advertising business.
To that end, Google has proposed new technologies that may be less invasive and annoying than tracking cookies have become. These new technologies are supposed to make it easier for advertisers to target certain demographics without uniquely identifying specific people and help provide some level of anonymous tracking so advertisers can know if their ads actually converted into sales.
The move comes after Google was hammered by critics over user privacy, and increased scrutiny of privacy and protecting people’s data rights.
Google says that the growing fear of cookie-tracking has prompted users to not trust the internet or advertisers, which puts the future of the web at risk. That’s why Google says it wants to move toward “a more privacy-first web.”
With giants such a Google feeling the pressure to make changes to their stance on cookies , one can only imagine how harder it is for smaller businesses to adapt and make the necessary changes as quickly.
Are you sure you’re GDPR compliant? Get in touch and our team at Bridge Advice can provide you with a detailed Gap-Analysis Report tailored to your business operations.